Multi-Lingual Accommodation Solution
Skilfully negotiating preferred rates across 8,500 rooms for 230 exhibitors, alongside a seamless VIP accommodation service.
An established client of 15 years sought BCD M&E’s support for the UK’s largest Security & Defence event held at ExCeL, London. With a scope encompassing 230 exhibitors and 35,000 visitors hailing from over 50 countries, the challenge was to provide a seamless accommodation service by securing room blocks across a wide array of hotels.
To meet the complex requirements of this event, our solution revolved around strategic initiatives. We developed an integrated hotel page available in 31 languages, offering a user-friendly platform for attendees to browse and select accommodation. A dedicated key point of contact oversaw the event’s accommodation logistics, ensuring efficient communication and streamlined coordination. A targeted marketing campaign was also launched to raise awareness about our accommodation services amongst all participant groups. Additionally, a specialized VIP service was implemented for organizers and key exhibitors to enhance their experience
A total of 8,500 room nights were booked, and through skillful negotiation, we secured preferred rates and favorable terms with partner hotels, contributing to cost savings for all attendees. Moreover, our data collection methods gave valuable insights that could be leveraged for future growth and optimization of similar events. The level of our service was reflected in a remarkable 98% customer satisfaction rate – testament to the effectiveness and impact of our accommodation support services.