How Planners Can Make Their Events Greener
BCD Meetings & Events is committed to advancing sustainability in the events industry, as emphasized in their recently released sustainability guide. In an interview with Smart Meetings, Ben Hoeksma, Senior Director and Global Program Lead, discussed the guide’s evolution and its relevance for planners aiming to implement greener practices.
Hoeksma highlighted the growing expectations of event attendees, particularly from Generations X, Y, and Z. These groups are increasingly conscious of sustainability and accessibility, prompting event planners to consider how to make events more inclusive and environmentally friendly. Simple initiatives, such as collecting emissions data and accommodating individual needs, can enhance the overall experience while fostering awareness about sustainability.
The guide provides a comprehensive framework for assessing and improving the sustainability of events. BCD Meetings & Events engages with clients and industry partners to understand their priorities and challenges, helping to craft actionable solutions. Hoeksma noted the importance of collaboration with suppliers to establish achievable sustainability criteria.
The company’s scorecard system allows planners to evaluate hotels based on a range of sustainability factors, such as green accreditation and waste management. This transparency enables planners to make informed choices, aligning their events more closely with sustainable practices.
As the industry continues to push toward greener meetings, BCD Meetings & Events encourages event planners to take incremental steps today that can lead to lasting changes in the future. By fostering an understanding of the need for sustainability, they aim to reduce resistance to new practices and ensure that events can have a positive impact on both attendees and the environment.