Will events be affected by destinations with overtourism?
As the challenges of overtourism become more evident, particularly in popular destinations like Japan and Bali, BCD Meetings & Events emphasizes the need for planners to adopt sustainable practices. Xinling Yap, Regional Account Director for Asia Pacific, notes the impact of rising visitor numbers on these locales, stating that while their popularity stems from affordability and safety, overcrowding is starting to strain infrastructure.
In response to these challenges, Yap highlighted recent developments, such as Indonesia’s plans for a new airport in Bali, designed to alleviate congestion for MICE organizers. However, she stresses the importance of integrating sustainable event planning to avoid exacerbating the situation.
MICE leaders are advocating for eco-friendly practices – these include sourcing local products, selecting sustainable venues, and considering alternative destinations that can better handle tourism demands. Secondary cities like Pattaya, Koh Samui, and Yogyakarta are emerging as viable options, offering unique experiences while reducing pressure on overvisited areas.
As the MICE sector grapples with overtourism, there is a collective call for organizers to responsibly engage with local cultures and communities, ultimately ensuring that future events contribute positively to the destinations they inhabit.
By prioritizing sustainability and exploring lesser-known locations, BCD Meetings & Events encourages planners to help secure the longevity and viability of business events for years to come.
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About BCD Meetings & Events
BCD Meetings & Events are experts at creating experiences that connect organizations with the people that matter most. With 2,000+ passionate people servicing clients in 60+ countries around the world, we offer services across event design, brand experience, meetings management, production and content, venue search and sports travel and hospitality. For more information, visit www.bcdme.com. BCD Meetings & Events is a division of BCD Travel Group.
About BCD Travel
BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD’s leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2023, BCD achieved US$20.3 billion in sales. For more information, visit www.bcdtravel.com.
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