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BCD M&E appoints new country director, China

SINGAPORE September 11, 2019 – BCD Meetings & Events (BCD M&E) welcomes Helen Chiou as its leader for China.

Based in Shanghai, Chiou will serve as China’s Country Director and be responsible for continuing to provide best-in-class service to customers, grow the BCD M&E brand and expand its product offering.

She joins BCD M&E with extensive industry experience—mostly recently General Manager at both Uniplan and Pico. At Pico, Chiou was first based in Shanghai then tasked to lead Pico’s Kazakhstan operations for two years. She then joined Uniplan in Guangzhou before relocating back to Shanghai.

“Helen’s experience in managing people and businesses in China as well as her background in the events industry is a perfect fit for BCD M&E,” said Sanjay Seth, Managing Director, Asia Pacific. “I am confident she has the ability to nurture, grow and develop our people and the business in China while building on our reputation as a well-respected event agency in the market.”

About BCD Meetings & Events

BCD Meetings & Events is a world-leader in crafting digital and live experiences that connect organizations with the people that matter most. At BCD M&E, we create human connection by uniting emotion and action to change behavior. With more than 35 years of expertise spanning event design and strategic meetings management, our global network and custom solutions focus on fostering moments that engage and inspire action. Our passion behind the power of an experience shows in the fun we have while unleashing it. BCD Meetings & Events is an independently managed operating company of BCD Group and a subsidiary of BCD Travel. For more information, visit

About BCD Travel

BCD Travel helps companies make the most of what they spend on travel. We give travelers innovative tools that keep them safe and productive and help them make good choices on the road. We partner with travel and procurement leaders to simplify the complexities of business travel, drive savings and satisfaction, and move whole companies toward their goals. In short, we help our clients travel smart and achieve more. We make this happen in 106 countries with a global client retention rate of 97%, the highest in the industry. For more information, visit