CHICAGO, IL – November 7, 2016 – BCD Meetings & Events (BCD M&E) won a 2016 SITE Crystal Award for “Most Impactful Effort toward Corporate Social Responsibility as Part of an Incentive Program” at the Crystal Awards Recognition Ceremony held November 6 during the SITE Global Conference in Panama City, Panama.
“We are honored and excited to receive a SITE Crystal Award for the CSR program we developed in conjunction with Goodyear Tire & Rubber Company,” said Christine Erickson, Vice President, US Conference and Event Management, BCD M&E. “Creating meaningful experiences that exceed our client’s goals while positively affecting attendees and local communities is at the heart of what we do. This award reflects our global commitment to driving business growth with our customers while giving back to the local communities; we couldn’t be happier for the recognition.”
BCD M&E won the SITE Crystal Award for designing Goodyear’s annual incentive trip which they executed with their valued DMC partner, AMSTAR. The goal for Goodyear’s program to Puerto Vallarta, Mexico was to reward and connect customers from across the Americas region. For the first time, a CSR component was integrated into the program to bring the group closer together and to positively impact the lives of the local community with a lasting contribution—a new playground for a local school in need.
“BCD M&E created an opportunity outside the corporate setting for our customers and hosts to connect in a meaningful way and form friendships giving back to the local community,” said Mark McDonald, Director, Customer Relations & Events, Goodyear. “One thousand children now have a fun playground that promotes health and well-being, and the engagement among our customers and associates translated to engagement back at the office. It was a true success to everyone involved.”
The Crystal Awards Program is sponsored by IMEX Group, the worldwide exhibitions for incentive travel, meetings and events.
“The Crystal Award is the most prestigious form of recognition in the global incentive travel industry,” said Rajeev Kohli, SITE President. “It not only recognizes the outstanding organizations that win them, but also showcases the innovative ways planners can create extraordinary motivational experiences to maximize human potential and achieve tangible business results for their companies.”