Q&A with Tiffany: Changing roles in life sciences meetings and events
Tell us about your career journey
I’ve been passionate about event management since I was young. After two internships and a year balancing business school with hands-on experience, I moved to London to earn a postgraduate diploma in event management. I’ve grown from project coordinator to project manager, and now into account management and leadership roles. Experiencing the full journey from operations to strategy has taught me that account management is all about trust, understanding client needs and creating real impact together. I’m excited to see how BCD M&E is expanding in the life sciences industry—with great changes and opportunities ahead.
What’s happening in life sciences meetings right now?
There’s a strong focus on digital transformation and AI integration. Artificial intelligence is revolutionizing the pharmaceutical industry—from accelerating drug discovery to enhancing patient care. For meetings, this means smarter planning, better data insights and more personalized attendee experiences.
How are teams supporting planners and attendees?
We’re helping meeting planners optimize content delivery and personalize engagement. That includes tailoring content for accessibility, integrating the patient voice and designing outcome-focused discussions. It’s about making every meeting meaningful and inclusive.
What trends are shaping the future?
Sustainability and social responsibility are front and center. From eco-friendly packaging to powering manufacturing facilities with renewable energy, life sciences organizations are working to reduce their carbon footprint. And in meetings, we’re seeing more demand for sustainable venues, low-impact catering and responsible sourcing.
Final Thoughts
As the life sciences industry continues to evolve, so do the roles of those who support it. Tiffany’s journey reflects a broader shift toward strategic, tech-enabled and purpose-driven work.
Originally published June, 2022. Updated August 28, 2025.
