BCD Meetings & Events Releases 2025 global trends report
BCD Meetings & Events (BCD M&E), has published their 8th annual What’s Trending 2025 report. The comprehensive report, sponsored by Minor Hotels, explores key trending themes across meetings and events, with global and regional perspectives, that will shape the industry in the coming year and impact strategic decision making. It also highlights five essential destinations, specifically geared toward incentive travel, for industry professionals to keep top of mind.
What’s Trending 2025 dives into topics such as how geopolitical influences, the need for personalization, sustainability goals and evolving technologies impact an organization’s approach to their M&E programs.
“Looking ahead to 2025, the meetings and events industry is set for strong growth, but we can’t ignore the geopolitical and economic landscape shaping strategies,” said Bruce Morgan, Global President. “There is a continued need for cost control while delivering creative and impactful solutions. I’m optimistic and energized that we’ll continue to push forward – led by our greatest asset, our people.”
Experts within the organization predict that the growth of BCD M&E’s in house creative services including Films and The Collective as well as it’s Congress Practice Area for Life Sciences will continue their momentum from the previous year to innovate for shifting demands and deliver on client needs.
Report Snapshot:
- Master The Market: A deep dive into key trends that are shaping the industry with expert analysis and advice on what will matter most in 2025.
- Global Intelligence: Region-specific insights alongside a global perspective.
- Destination Discovery: 5 unmissable locations that should be on the radar for all meetings and events professionals.