Insider insights on MICE travel between Europe and Asia
In the evolving landscape of MICE (Meetings, Incentives, Conferences, and Exhibitions) travel, BCD Meetings & Events shares key insights on the current dynamics between Europe and Asia. Fernando Lonergan, Vice President of Australia & Asia Pacific Sales & Account Management, reports that while overall demand may show mixed signals, Southern Europe remains a notable hotspot for incentive travel in 2024.
Countries like Malta, Croatia, and Greece are gaining traction among Asian groups due to their favorable climates, rich history, and high-quality venues, all while offering good value for money. Malta, in particular, is seeing a significant influx of MICE groups, solidifying its position as a prime destination.
Despite some fluctuations, Lonergan emphasizes that demand for business events between Europe and Asia is holding steady, even as broader industry metrics reflect challenges like geopolitical tensions and economic pressures. He notes that the competitive airline corridor between the two regions continues to expand, with more capacity and more reasonably priced airfare improving accessibility for corporate travelers.
However, the outbound travel from Europe to Asia is experiencing complexities, as economic uncertainties and ongoing geopolitical issues, such as the war in Ukraine, influence travel decisions. Companies are increasingly focused on cost-efficiency and high return on investment, leading to a more cautious approach to travel.
As the MICE industry adapts to these changing conditions, BCD Meetings & Events is dedicated to supporting clients in navigating these trends, helping them to maximize the effectiveness of their travel and events.