Is the event planning job harder than ever before?

In a rapidly evolving event planning landscape, BCD Meetings & Events highlights the increasing versatility and expanded responsibilities for event organizers today. As emphasized by Fernando Lonergan, vice president of Asia Pacific sales, in a recent interview with M&C Asia modern event professionals must adopt a solution-focused mindset, engaging in critical thinking around risk management, safety, and sustainability in event planning.

The necessity for collaboration across departments has become more prominent, as noted by industry experts. Event organizers are now working closely with various teams – including sales, public relations, and safety – to create full-service meetings management strategies that enhance event effectiveness and outreach. Xinling Yap, regional account director for Asia Pacific at BCD Meetings & Events, underlines the importance of aligning with safety and security protocols to manage geopolitical risks and adhere to evolving regulations.

Moreover, the roles within event planning are changing. Lonergan argues that traditional job titles do not accurately represent the diverse and dynamic responsibilities involved. Embracing this diversity not only enriches the profession but also attracts a broader talent pool, as individuals from various sectors can bring fresh perspectives to the industry – this is something we encourage ad BCD Meetings & Events as we have a diverse expanding global team.

Read the full article on M&C Asia to find out if the event planning job is harder than ever before.