Regional Advisory Board Confirmed for PCMA LATAM
PCMA today announced the 2026-2027 Latin America (LATAM) Regional Advisory Board, comprised of 11 leaders representing diverse markets and audience segments across the region’s business events community. Together, they will help guide PCMA’s regional strategy, strengthen regional connections, and accelerate the growth and impact of the meetings industry across Latin America.
“Latin America represents one of the most dynamic and rapidly evolving regions for business events globally,” said Sherrif Karamat, CAE, President and CEO, PCMA & CEMA. “The strength of this Regional Advisory Board lies in its diversity of perspectives and deep connection to local markets, both of which are essential as we continue to advance the role of business events as catalysts for economic and social transformation.”
Advisory Board members will participate in Convening LATAM 3-5 May 2026 at Quito Exhibition Center, supported by Visit Quito. Early bird registration rates end on 29 March.
Ana Paula Hernández, Senior Vice President and Managing Director LATAM for BCD Meetings & Events, has been selected to serve a two‑year term (2026–2028) with PCMA.
Additional leaders selected for the two-year term include:
- Alisson Batres, CEO, Organización, S.A.
- Rodrigo Esponda Cascajares, Managing Director, Los Cabos Tourism Board
- Juliana Loaiza, Owner and CEO, JLQ Consulting
- Gonzalo Parró, Founder and CEO, Parró Producciones
The following leaders are returning for an extended term:
- Rodrigo Cesar, Events & Travel Manager, Roche
- Juliana Lopez, President, Grupo Heroica
- Maria Eugenia Oriani, MICE Manager, ProColombia
- Alejandro Ramirez, CEO, Business Travel Consulting
- Igor Tobias, CEO, MCI Brazil
- Global Board Liaison: Elizabeth Tovar, President, Turenlaces
- Staff Liaison: Lucio Vaquero, Regional Director LATAM, PCMA
About BCD Meetings & Events
BCD Meetings & Events are experts at creating experiences that connect organizations with the people that matter most. With 2,000+ passionate people servicing clients in 60+ countries around the world, we offer services across event design, brand experience, meetings management, production and content, venue search and sports travel and hospitality. For more information, visit www.bcdme.com. BCD Meetings & Events is a division of BCD Travel Group.
About BCD Travel
BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD’s leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2023, BCD achieved US$20.3 billion in sales. For more information, visit www.bcdtravel.com.
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