We’re Feeling Far More Positive Than We Have for a Long Time

In a recent discussion with Helen McCabe, UK Managing Director, BCD Meetings & Events highlighted the organization’s strategic shift as it embarks on its first three-year plan since 2019. As the company adapts to the post-pandemic landscape, the focus is on building a solid foundation during the first year of the “Thinking Forward” strategy. This foundational growth is essential as they look to expand their services and enhance offerings for both new and existing clients.

BCD Meetings & Events is experiencing significant success in various sectors, including life sciences and incentive markets across regions like APAC and LATAM. While there’s cautious optimism for 2025, the company acknowledges the need for transparency in spending and the evolving role of procurement in the events landscape, which is reshaping how they engage with clients.

The integration of AI is becoming more prevalent, aiming to streamline operations and improve client interactions. Additionally, as mergers and acquisitions reshape the industry’s landscape, BCD Meetings & Events remains vigilant about ensuring sustainability in its operations and client relationships.

Looking to the future, Helen shared a revitalized sense of optimism within the company. The renewed excitement in the events sector, combined with BCD Meetings & Events’ commitment to stakeholder engagement and high service standards, positions us well to meet and exceed client expectations.

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