How to Get People Hyped Up for Your Event
In the competitive landscape of the APAC MICE industry, effectively generating buzz around events is essential for enhancing attendee engagement and delivering impactful experiences. BCD Meetings & Events emphasizes that cultivating excitement should be balanced with meaningful content that resonates with participants.
Xinling Yap, Regional Account Director for APAC at BCD Meetings & Events, underscores the importance of strategic communication in pre-event marketing. She advocates for a structured approach to communication, starting with teasers eight to twelve weeks before the event, followed by “save the date” notifications and formal invitations. This strategy helps manage attendees’ expectations and prevents information overload, which can lead to disengagement.
The article highlights the significance of personalizing event experiences to foster deeper connections with audiences. Lorela Chia, founder and MD of Gr8t Dreams, suggests that offering interactive elements such as polls and tailored sneak peeks can enhance anticipation and create a sense of ownership among attendees. Creating a sense of mystery through special guest reveals and engaging social media interactions can also sustain excitement leading up to the event.
Moreover, Yap notes the importance of maintaining momentum after the event. Establishing a community for attendees to continue networking and supporting each other can foster lasting relationships and reinforce the value of the event experience. This ongoing engagement not only strengthens the event’s brand but also creates opportunities for future events.
Collecting data such as attendee feedback via surveys helps planners improve and tailor future experiences, ensuring they meet the evolving needs of their audience.
BCD Meetings & Events is committed to leveraging these strategies to not only create memorable events but also build lasting connections with attendees.
Find out how BCD M&E can help with your event strategies and audience engagement.