FOMO, or fear of missing out, can be a powerful tool in increasing engagement and participation in your event. Incorporating your venue in the marketing strategy can aide in selling the overall experience and build excitement around your next event. Here are 10 ways to induce a sense of FOMO with your next event venue and push prospective attendees from “Maybe I’ll go” to “I’ve got to be there!”.
Creating FOMO with your next event venue
- Partner with your venue to offer discounted registration or early bird deals with deadlines and limited quantities to create a sense of urgency.
- Create a destination/neighborhood guide with the venue’s assistance to highlight local attractions, restaurants, and activities to be shared on social media outlets and the event website prior to and during the event.
- Provide digital gift bags, where event attendees receive coupon codes for local businesses, the venue, and event sponsors and exclusive content.
- Host a kick-off party in a unique area of the venue featuring local food and entertainment. This can be advertised to all attendees prior to the program to generate buzz or as a VIP event to create exclusivity.
- Create an exclusive experience: work with the venue to create a one-of-a-kind experience such as a dinner made by a famous, overbooked chef; or a meal out with a celebrity or celebrity athlete.
- Create Instagram-worthy photo ops highlighting the venue’s décor and distinguishing features (such as a rooftop bar or pool) and incorporating event branding.
- Encourage attendees to post on social media channels with the event host and venue hashtags, photos, etc. through gamification (i.e., giving rewards for social media engagement). Partner with the venue to provide prizes for the winners.
- Gather behind-the-scenes content, event visuals from previous years, staff interviews, and timelapse videos of conference set-up/tear down from previous programs to get your audience excited about everything they’ll experience at your upcoming event. This content can be shared on social media, the event website, and in pre/post-event communications.
- At the conclusion of the program or shortly after, release details regarding the next year’s event venue/location to generate anticipation and excitement.
- Collaborate with venue to determine the attendee feedback needed to assess event performance, the means of collecting this information, and incentives for attendees to provide feedback.
Once you decide how you would like to incorporate your venue in the event marketing strategy, it’s essential to define your key performance indicators which will measure the success of your efforts. Keeping track and reporting on these metrics, will allow you to assess what’s working/what’s not and adjust accordingly.
Staying up to date on the events industry and social media trends as well as any emerging technology is also essential to ensure that your event remains relevant, in-demand, and generating FOMO!
Originally published Jan 17, 2023 7:00:00 AM
Last updated on Jan 17, 2023 12:00:02 PM