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The Importance of Performance Optimization in Meetings & Events

Performance Optimization is a global team of consultants and project managers dedicated to new client implementations and independent consulting engagements. At BCD M&E, we create an experience that begins with a thorough discovery. From there, we take our our clients through a journey focused on architecting and/or refining their program strategy framework, operational ecosystem, and team onboarding approach in order to develop a strong support model that will ensure a successful introduction to the client stakeholder community and overall service delivery.

Performance optimization also defines a cycle of continuous improvement and although there are numerous ways to benefit from the positive business impact, we have outlined three where clients can immediately see the benefit both short and long term.


How performance optimization
benefits clients

It can produce cost savings

The first building block of performance optimization is streamlining processes. When a company reviews processes and is able to standardize and template them for a client, the entire flow becomes more efficient.  That efficiency equates to cost savings for the client.  If the team drives efficiency into its processes, they’re going to save time, and may or may not need less staff members to support. One example of this is the centralized sourcing that goes into an SMM program. A team can benefit a client by driving adoption to a preferred hotel program or introducing technology to send RFPs electronically.

The Importance of Performance Optimization in Meetings & Events

It creates consistency in customer service

Training is a second key component of performance optimization. When teams make time to regularly focus on the basics and ensure their members are following the same steps for each process, it not only makes their jobs easier; it also drives consistency in customer service for clients. While teams cannot always align the same staff member with meeting owners for every communication, ensuring all team members are properly trained will ensure clients receive consistent service.

It allows for a deeper knowledge of your business

Growth and succession planning may seem an unlikely component of performance optimization, especially from a client standpoint. Yet when an organization actively creates opportunities for team members to be heard and grow within their company, it has ripple effects for clients. Team members are more likely to stay with the company longer, allowing for deeper knowledge development as well as a deeper understanding of the client’s business and processes.

In addition to these primary areas of performance optimization, we employ specific measures to ensure our team members follow protocol. These include annual performance evaluations, regular one-on-one meetings between employees and managers, and service-level agreements (SLAs) with clients to ensure teams are meeting or exceeding expectations on every project.


In addition to these benefits, the BCD M&E Performance Optimization team creates an engaging experience for ideation and collaboration to create the ideal environment for solution building. We not only strive for a successful program implementation, but we also develop a strong foundation for years to come.


Learn more about What We Do at BCD Meetings & Events 


Originally published May 28, 2019 5:37:21 PM
Last updated on Nov 28, 2023 12:28:03 PM

Written by NeKeta Argrow

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