BCD Meetings & Events Launches Three-Year Strategic Plan Following Momentous Growth

CHICAGO – May 13, 2024 – After two exceptional years of growth focused on adapting to the return of meetings and events, BCD Meetings & Events (BCD M&E) has transitioned back to a longer-term strategy and planning cycle with the launch of its first three-year plan since 2019—Thinking Forward. The plan is equal part strategy and mindset, empowering employees and clients alike to be active participants as BCD M&E defines its future and leads the industry. Thinking Forward will stabilize existing business and guide innovative solutions for an evolving, sustainable future.

Thinking Forward is guided by three core pillars: engagement, creativity, and growth. Specifically, the plan focuses on caring for culture, community and planet by driving efficiencies and creative solutions to strengthen foundations, and investing in technology and innovation as services continue to diversify.

“We’re excited to share what this means for the business, clients, and our people. Our clients can expect a more collaborative, personalized partnership with enhanced flexibility of services and increased efficiencies across the globe. Additionally, we’re making significant investments in technology and areas like sustainability which we recognize as critical components of the future of meetings and events,” says Bruce Morgan, Global President.

BCD M&E’s expanded in-house services have already taken root with the recent launch of Films, their production and content arm. Momentum following the 2023 best place to work recognition by Flexjobs continues, as recruitment remains a focus with ongoing training and incentive programming. BCD M&E’s partnership with MPI UK & Ireland chapter recently welcomed the Vanessa Cotton Scholarship, an eighteen-month internship opportunity for new talent entering the m&e industry.

“We’re committed to innovating solutions that inspire change. With a forward-thinking mindset, we will continue to explore new ideas, technologies and strategies to shape a vibrant future,” says Morgan. “Thinking forward means never being complacent. It means getting uncomfortable, accepting and embracing change, challenging what we’ve done before, trying new ideas and not being afraid to fail.”