Skip to content

BCD Meetings & Events Launches Three-Year Strategic Plan Following Momentous Growth

CHICAGO May 13, 2024 – After two exceptional years of growth focused on adapting to the return of meetings and events, BCD Meetings & Events (BCD M&E) has transitioned back to a longer-term strategy and planning cycle with the launch of its first three-year plan since 2019—Thinking Forward. The plan is equal part strategy and mindset, empowering employees and clients alike to be active participants as BCD M&E defines its future and leads the industry. Thinking Forward will stabilize existing business and guide innovative solutions for an evolving, sustainable future.

Thinking Forward is guided by three core pillars: engagement, creativity, and growth. Specifically, the plan focuses on caring for culture, community and planet by driving efficiencies and creative solutions to strengthen foundations, and investing in technology and innovation as services continue to diversify.

“We’re excited to share what this means for the business, clients, and our people. Our clients can expect a more collaborative, personalized partnership with enhanced flexibility of services and increased efficiencies across the globe. Additionally, we’re making significant investments in technology and areas like sustainability which we recognize as critical components of the future of meetings and events,” says Bruce Morgan, Global President.

BCD M&E’s expanded in-house services have already taken root with the recent launch of Films, their production and content arm. Momentum following the 2023 best place to work recognition by Flexjobs continues, as recruitment remains a focus with ongoing training and incentive programming. BCD M&E’s partnership with MPI UK & Ireland chapter recently welcomed the Vanessa Cotton Scholarship, an eighteen-month internship opportunity for new talent entering the m&e industry.

“We’re committed to innovating solutions that inspire change. With a forward-thinking mindset, we will continue to explore new ideas, technologies and strategies to shape a vibrant future,” says Morgan. “Thinking forward means never being complacent. It means getting uncomfortable, accepting and embracing change, challenging what we’ve done before, trying new ideas and not being afraid to fail.”

About BCD Meetings & Events

BCD Meetings & Events are experts at creating experiences that connect organizations with the people that matter most. With 2,000+ passionate people servicing clients in 60+ countries around the world, we offer services across event design, brand experience, meetings management, production and content, venue search and sports travel and hospitality. For more information, visit BCD Meetings & Events is a division of BCD Travel Group.

About BCD Travel

BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD’s leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2023, BCD achieved US$20.3 billion in sales. For more information, visit