Why second-tier MICE cities are picking up

BCD Meetings & Events is spotlighting the increasing appeal of second-tier cities for MICE (Meetings, Incentives, Conferences, and Exhibitions) gatherings, as highlighted in recent discussions by industry leaders. Cities such as Pattaya, Phu Quoc, Kunming, and Da Nang are gaining traction among event planners due to cost efficiency and the desire for authentic experiences.

The cultural richness of lesser-known cities adds to their allure, with clients often prioritizing unique venues that enhance brand narratives and deliver memorable experiences. Lorela Chia from Gr8t Dreams highlights how these destinations can elevate events, especially for industries that thrive on innovation and authenticity.

While these secondary cities present fantastic opportunities, they also face challenges, including seasonal accessibility and infrastructure limitations. However, as the demand for diverse and meaningful event experiences grows, BCD Meetings & Events is dedicated to helping clients leverage these emerging destinations to create impactful and memorable gatherings.

Read the full article here or learn more about innovative venue options and insights for your next event.