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3 Pillars for Integrating Technology Into an SMM Program

Technology empowers. It is the unspoken foundation of processes and programs to gain insight and metrics for process improvement in organizations across the globe. It is no different with your Strategic Meetings Management program, where meeting and event technology plays a critical role in enabling visibility, control and performance across your meetings strategy. Read on to understand the BCD M&E vision on technology evolution with our three pillars for integrating technology into an SMM program.

How to integrate technology into a strategic meetings management program

Simplification

- Create a cohesive technology strategy with products that facilitate the endgame

Start with endgame analytics that need to be generated to provide business insight
Streamline workflows and data capture to address business needs; remove unnecessary process or data collection.
Focus on personas and how users will adopt products as part of your technology strategy and architecture

Digitization

Understand ROI value for your company
- Higher attendance
- Impact on sales pipeline
- Attendee satisfaction

Capture online and onsite digital footprint by implementing proper technologies
Integrate into the sales and marketing ecosystem for accurate measurement and simplified connection

Governance

Understand and incorporate data privacy/GDPR outlook
Designate leads for program and technology oversight – agency or internal stakeholders
Place emphasis on data collection aggregation, management, normalization and insights
Approval process for technology modifications and enhancements to ensure program and data continuity

Written by

BCD Meetings & Events

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