The power of video and its ability to connect with a viewer on an emotional level is something that cannot be matched in talk, type, or photos. Hearing healthcare patient stories and doctors’ stories directly, or sometimes from families and coworkers and others affected, helps us empathize and see deeper into the true power of the medical breakthroughs that our customers develop and deliver every day.
How video can help tell patient stories
Using interviews, graphics, 3D product demos, captivating music, and beautiful visuals paint a picture from their stories that is worth more than a million words.
At BCD M&E, our patient stories and product stories usually consist of a varying mix of formats, but all share one thing in common: a core story. Whether we’re capturing interviews with trauma surgeons or footage from the operating room, the story we create is told through powerful and emotional vignettes pulled from real-world experiences.
We approach each story as if it were its own mini-documentary and capture the experience from start to finish from an elevated, authentic, and powerful perspective.
