Multinational Professional Services Network

Evolution of a client relationship, delivering a best in class Strategic Meetings Management Programme

Infographic Professional Services Events
Infographic Professional Services Managed Spend
Infographic Professional Services Rebate

The Brief

Before the launch of the programme, events were organised by a network of over 700 individuals booking events from offices across the UK. We had been working with the client to improve spend consolidation, with preferred venue programmes and firm-wide terms and conditions, but more was needed. After a competitive tender we were reappointed and immediately began implementing a comprehensive Strategic Meetings Management Programme.

The Solution

BCD M&E negotiated, implemented and driven a company-wide preferred meeting programme to streamline processes and generate additional savings. We provided our proprietary online booking management tool and used it to engage the booking community with the client's preferred venue programme and its benefits, enables them to share their venue experiences, and tracks and reports on venue spend.

The Results

The target of 60% spend with preferred venues was achieved, and the client won Best Strategic Meetings Management Programme at the ITM Awards. This ten-year relationship continues to be a beacon of best practice, and we have recently implemented a tailored meetings invitation management system that, when combined with venue data, provides a holistic view of all meetings and training activity.

Our integrated implant team are based at the client’s offices, and have now become an integral part of the resources available to all staff for booking external events.

The team has enabled the client to flex resources and functions, depending on business demands, and has greatly enhanced communication and engagement with their booking community.

We now place over 80% of the client’s events a year, and manage programmes in the UK, US and APAC.

  • 1,113 meetings and events venues booked
  • £11M spend with external venues
  • £1M commission rebate to the client
  • £650K cost of venue sourcing services
  • £550K net profit to client

"The [ITM] judges were impressed with the reduced costs and risk to travellers that have been achieved through this winner's innovative approach to Strategic Meetings Management particularly around the operating structure. The winner of this award has a reputation amongst his industry colleagues for being fresh thinking and delivering great results"