BCD Meetings and Events reinforces life science offering

CHICAGO – APRIL 12, 2022 – BCD Meetings & Events (BCD M&E) is reinvesting in its Congress Practice Area to strengthen its unique ability to be a single-source provide for life sciences organizations in need of meetings and congress services.

“We are experiencing an increase across our life sciences organizations interested in a single provider to centralize their congress activity,” said Ashley Williams, VP, Life Sciences Center of Excellence (LSCOE). “There is a gap in spend and data when congress activity is managed outside of the overall strategic meetings program. Bridging this gap through a global process can increase savings, mitigate risk and support overall brand strategies. The global nature of congresses makes them a natural fit for centralization.”

Having executed congress services for more than a decade, the Congress Practice Area is a global service offering delivered by its LSCOE, which operates in tandem with BCD Travel. It includes a collection of teams across BCD M&E focused on best practices, industry trends as well as minimizing attrition and cancellation costs for customers.

BCD M&E already represents 90% of the top 20 pharma organizations, managing more than 250 congresses and 650 ancillary meetings with over 35,000 delegates per year. With a single agency approach, it has a unique ability to provide a flexible and 360-degree offering across the meetings landscape—from a custom speaker program to congress management to full-service meetings strategy and beyond.

Under the practice area, life sciences organizations can:

• Consolidate their purchasing of housing and congress registrations
• Keep oversight of all corporate attendees at a single congress
• Ensure protection of company assets in an environment with competitors present
• Guarantee compliance with society rules and regulations regarding meetings, promotions, etc.

“Life sciences organizations must trust their agency to ensure compliance across all aspects of a meeting program,” said Williams. “Our global footprint, decades of experience in the vertical and full understanding of regional and local regulation coupled with our full suite of services gives our clients peace of mind and a clear view into their overall spend. We are dedicating more resources than ever before to help our clients fold their congress activity into their overall program management.”