Sue Darlaston joins BCD M&E UK as Senior Director, Sales

LONDON – January 26, 2021 – Sue Darlaston has been appointed Senior Director, Sales Solutions UK for BCD Meetings & Events (BCD M&E), a global meetings and events agency. She will oversee regional sales across event solutions, meetings management and venue search for the agency which is focused on expanding their solutions-based strategy and driving sales growth on the back of recent wins.

“I’m extremely confident that, under Sue’s leadership, our mindset towards customer and commercial success will continue to thrive in 2021 and beyond,” said Helen McCabe, Managing Director, UK. “Despite the current environment and tumultuous year of 2020, we continue to invest in key areas that allow us to bring people together—virtually or face-to-face—and create experience-rich solutions that move our customers’ business forward.”

“I’m delighted to join a team of highly skilled, creative individuals who deliver amazing virtual, live and managed meetings and event programmes to our clients,” said Darlaston. “I’m in month one and the passion, energy and enthusiasm is infectious. It’s a testament to the company that in this time of flux, BCD Meeting & Events is investing in sales, with a focus on future growth and strategy.”