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BCD M&E expands corporate incentives and rewards service offering

CHICAGOJune 30, 2021 – BCD Meetings & Events (BCD M&E), global experts in corporate meetings and events, have grown their incentive capabilities with the addition of “ASPIRE by CORE Rewards”, a part of their specialized offering, The Collective, in North America. ASPIRE focuses on building strategic and tactical rewards programs that shift behavior and move teams to action.

Rooted in the psychology of what motivates employees to perform, ASPIRE can determine what rewards align with an organization’s specific business goals while addressing challenges to create programs that range from high-end merchandise to bucket-list experiences and travel. All to reward employees for changing behavior and driving growth for the business.

“It isn’t a secret that performance improvement and engagement programs are a highly effective way to unlock potential and shape the success of a business,” said Christine Erickson, SVP, The Collective NORAM & Global Industry Relations. “We can offer a 360-degree approach to a business’s incentive and rewards program in a way that is sustainable and drives behavioral change.”

To bring ASPIRE to life, BCD M&E has partnered with CORE Rewards, an industry leader in motivating employees, changing behavior and rewarding success.

“Our alliance provides a solution that fuels brand love and accelerates performance,” said Larry Mealor, VP of Sales at CORE Rewards. “Our combined expertise and platform offers a unique and powerful strategy to drive engagement.”

“ASPIRE is an opportunity to create a multi-tiered rewards and incentive structure that is audience-specific, scalable and measurable,” said Erickson. “There are many ways to reward employees. Our mission is to identify what is most effective for each business and audience.”

About BCD Meetings & Events

BCD Meetings & Events are experts at creating experiences that connect organizations with the people that matter most. With 2,000+ passionate people servicing clients in 60+ countries around the world, we offer services across event design, brand experience, meetings management, production and content, venue search and sports travel and hospitality. For more information, visit BCD Meetings & Events is a division of BCD Travel Group.

About BCD Travel

BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD’s leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2023, BCD achieved US$20.3 billion in sales. For more information, visit