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BCD M&E expands corporate incentives and rewards service offering

CHICAGOJune 30, 2021 – BCD Meetings & Events (BCD M&E), global experts in corporate meetings and events, have grown their incentive capabilities with the addition of “ASPIRE by CORE Rewards”, a part of their specialized offering, The Collective, in North America. ASPIRE focuses on building strategic and tactical rewards programs that shift behavior and move teams to action.

Rooted in the psychology of what motivates employees to perform, ASPIRE can determine what rewards align with an organization’s specific business goals while addressing challenges to create programs that range from high-end merchandise to bucket-list experiences and travel. All to reward employees for changing behavior and driving growth for the business.

“It isn’t a secret that performance improvement and engagement programs are a highly effective way to unlock potential and shape the success of a business,” said Christine Erickson, SVP, The Collective NORAM & Global Industry Relations. “We can offer a 360-degree approach to a business’s incentive and rewards program in a way that is sustainable and drives behavioral change.”

To bring ASPIRE to life, BCD M&E has partnered with CORE Rewards, an industry leader in motivating employees, changing behavior and rewarding success.

“Our alliance provides a solution that fuels brand love and accelerates performance,” said Larry Mealor, VP of Sales at CORE Rewards. “Our combined expertise and platform offers a unique and powerful strategy to drive engagement.”

“ASPIRE is an opportunity to create a multi-tiered rewards and incentive structure that is audience-specific, scalable and measurable,” said Erickson. “There are many ways to reward employees. Our mission is to identify what is most effective for each business and audience.”

About BCD Meetings & Events

BCD Meetings & Events is a world-leader in crafting digital and live experiences that connect organizations with the people that matter most. At BCD M&E, we create human connection by uniting emotion and action to change behavior. With more than 35 years of expertise spanning event design and strategic meetings management, our global network and custom solutions focus on fostering moments that engage and inspire action. Our passion behind the power of an experience shows in the fun we have while unleashing it. BCD Meetings & Events is an independently managed operating company of BCD Group and a subsidiary of BCD Travel. For more information, visit

About BCD Travel

BCD Travel helps companies make the most of what they spend on travel. We give travelers innovative tools that keep them safe and productive and help them make good choices on the road. We partner with travel and procurement leaders to simplify the complexities of business travel, drive savings and satisfaction, and move whole companies toward their goals. In short, we help our clients travel smart and achieve more. We make this happen in 106 countries with a global client retention rate of 97%, the highest in the industry. For more information, visit