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BCD M&E launches The Collective, focused on brand experience

CHICAGOMay 5, 2021 – BCD Meetings & Events (BCD M&E), global experts in corporate meetings and events, defines its in-house, agency services with the launch of The Collective-offering next-level brand experiences that go beyond the traditional event.

“We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs,” said Christine Erickson, SVP, The Collective NORAM & Industry Relations. “The Collective is the culmination of organic growth and acquisition which expanded our specialty capabilities to create an ‘agency within an agency’ for organizations wanting one specialized solution across the total experience.”

Beginning in the U.S. and UK markets, this brand-centric, consultative, and creative group of BCD M&E provides a service model unique to customers whose focus is on the importance of the experience.

“We’ve seen an increase in customers who value an outsourced model for their high-touch, experiential events that go beyond traditional logistics and incorporate end-to-end brand experience,” said Helen McCabe, Managing Director, UK. “We’re already great at meetings and events. This is an opportunity to focus our efforts in delivering brand engagement strategies with the attendee journey at its core.”

For over 35 years, BCD M&E has built upon its event design foundation to redefine the experience and move business forward. Customers get creative brand and experiential solution design that competes with niche agencies but is backed by the power of a global organization—its buying power, scope and reach.