Melissa Moten named VP, NORAM for The Collective by BCD M&E

CHICAGO – November 16, 2022 – BCD Meetings & Events (BCD M&E), world leaders in corporate meetings and events, have named Melissa Moten as VP, NORAM for The Collective, BCD M&E’s in-house creative agency offering brand experiences that go beyond the traditional event.

Having held various positions in the industry, including with Allied PRA, Starwood Hotels and most recently BartonG, Moten brings a solid background in national and international events across sales and operations.

“As an industry leader, Melissa is a strong asset to The Collective,” said Charlene Rabideau, BCD M&E’s SVP & Managing Director, NORAM. “Her ability to listen to customer needs and develop full-experience solutions around event design will only strengthen our experienced leadership team.”

The Collective is a brand-centric, consultative and creative group within BCD M&E that offers customers brand and experiential solution design. It offers the agility and local nuance of a niche creative agency but is backed by the power of a global organization—its buying power, scope and reach.

“Having worked with the BCD family for several years as a supplier partner, I have always admired the organization for the solid work they do and the culture they have built,” said Moten. “The Collective team has built a strong foundation of client services, and together, we will continue to drive excellence through strategic event solutions. When I look across the organization and industry, I see endless growth opportunities.”

Moten is the recipient of many industry awards including 40 under 40 from Connect Corporate and Supplier of the Year from SITE. She also serves on the International Board of Directors for SITE Global.