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The Top Meetings & Events Industry Articles of 2023

Welcome to our roundup of BCD M&E’s top-performing blog posts of the year! Our content lineup for 2023 has been rich with resources, tips and expert takes on trending industry topics – from measuring the effectiveness of incentives to mastering event email marketing, so we’ve gone ahead and picked out the most valuable and engaging content, according to our readers.the BCD M&E blog provides valuable insights and guidance for anyone involved in the world of meetings and events. 

The 5 Most Popular Posts of 2023


#5) 5 Things To Know About Venue Sourcing Today

5 things to know about venue sourcing today

Venue sourcing plays a crucial role in the success of any event. In this article, we highlight five key things you need to know about venue sourcing in today’s dynamic landscape. From emerging trends to sustainability considerations and technology advancements, stay ahead of the curve and make informed decisions when selecting the perfect venue for your events.

Read it here


#4) 8 Principles for Event Email Marketing

Event Email Marketing 1 | Global Agency. BCD Meetings & Events

Email marketing remains a powerful tool for event promotion and engagement. In this article, The Collective by BCD M&E uncover eight essential principles for effective event email marketing. From crafting compelling subject lines to personalization and automation, these principles will help you optimize your email campaigns and drive attendee engagement. Learn how to create impactful email content that resonates with your target audience and maximizes event success.

Read it here


#3) Get To Know Bruce Morgan

Bruce Blog Picture

Meet Bruce Morgan, a prominent figure in the meetings and events industry. In this captivating article, we explore Bruce’s journey, expertise, and contributions to the field. Discover his insights, experiences, and valuable advice for professionals looking to excel in the industry. Get inspired by Bruce’s story and learn from his wealth of knowledge and expertise.

Read it here


#2) Getting to Know the Meetings & Events Industry: A Newcomer’s Guide

Bordeaux hot air balloons

Are you new to the meetings and events industry? Fear not! This comprehensive guide is designed to provide newcomers with a solid foundation and understanding of the industry. From event planning basics to industry trends and best practices, this article covers it all. Gain insights into the various roles, challenges, and opportunities within the industry, empowering you to navigate your way with confidence.

Read it here


#1) How to Measure the Effectiveness of an Incentive

tracking the effectiveness of an incentive

In this article, The Collective by BCD M&E delve into the crucial topic of measuring the effectiveness of incentives. Whether you’re a seasoned professional or new to the industry, understanding how to evaluate the impact of incentives is essential for driving desired outcomes. Discover practical tips, strategies, and metrics to help you assess the success of your incentive programs and make data-driven decisions.

Read it here


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Originally published Dec 18, 2023 11:58:20 AM
Last updated on Dec 18, 2023 5:09:56 PM

Written by BCD Meetings & Events


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